The digital hiking corner

“Time for new paths,” thought Christian Kirchner, a hotelier and passionate host, over 25 years ago when he co-founded the movement of Europa Wanderhotels along with 45 other hotels. Today, the association comprises nearly 70 member establishments across three countries.

 

The Hotel Kirchner continues to take a pioneering role within the association. For Christian Kirchner, the perfect combination of digitization and relaxation away from the digital world is particularly important. In line with the current motto of the Wanderhotels, "Time for new paths," the Kirchner family also enjoys exploring new avenues while keeping tried and tested practices in mind. In their establishment, guests have access to information both digitally and in print. They can find details about hikes in the hiking folder and numerous hiking guides, while also having access to a modern touchscreen and a mobile solution for their own smartphones. This allows guests to explore guided or individual hikes in various ways, tailored to their preferences, and plan their holidays perfectly, whether they are in their hotel room or on the move.

 

Our guests have embraced the digital hiking corner, and it's truly an enrichment for us. Therefore, we highly recommend the system. (Original quote in German)

- Christian Kirchner, Wanderhotel Kirchner

Hotelier Christian Kirchner sees the advantages of a digital hiking corner primarily in centralized data management. Firstly, general information about the Wanderhotels, which should be uniform, is maintained directly by the association, eliminating the need for individual implementation by each hotel. Additionally, hotels can enter their own information once and make it accessible to guests on various devices, whether it's on the touchscreen in the lobby or via their own mobile phones. To ensure guests don't have to manually enter the link for the mobile site, a QR code is provided, leading them directly to the mobile page.

 

 

Ideal cross-marketing opportunities

The flexible customization of information on the system also provides hoteliers with the opportunity to present their own hotel information as desired. At Hotel Kirchner, they have chosen to allocate the two customizable points to "Summer Info" and "Winter Info." This ensures that the information remains online at all times, allowing summer guests to see what the destination has to offer in winter, and vice versa. Especially for a two-season operation, this is an important marketing tool.

 


The images used on this reference page have been provided by © Wanderhotel Kirchner, © goingsoft